01deboer swim
2026 – PresentI lead digital marketing at deboer swim, a swim and triathlon brand built on “faster through science.” My largest project there is the current deboerswim.com: one storefront for three very different swimmers, carrying the brand’s new identity from the homepage to checkout.
deboerswim.com
Visit the siteWhere do you swim?
Swim, tri, and training each get their own home, navigation, and range. One tap and the rest of the site follows you.
Guided buying
Side-by-side comparisons for race suits and wetsuits, and fit guides that turn a few questions into a suit and size.
Race week
Order-by dates, what to pack, and what’s in stock in your size before a race.
Teams & ProAm
Private club pages with team pricing and welcome packs, and the ProAm program with its own kit page.
Signature athletes
Pages for Torri Huske, Daniel Wiffen, Kristian Blummenfelt and the drops built around them.
Five languages
English, Spanish, German, Italian, and French, with local currency at checkout.
The new identity, end to end
Lowercase type, black-and-white marks, and full-bleed athlete photography, applied across every collection, guide, and campaign page.
train built to last.
the drop of the dragons
training built for the grind.Four ways in
The homepage starts with a question instead of a catalog. Each answer opens a different range: triathlon wetsuits, cold or warm water, race suits for the pool, or everyday training.
Triathlon
By water temperature
The poolTrainingRace-day coverage
Photography of deboer swim athletes on deck at USA Swimming meets, shot for the brand’s social channels and athlete pages.
Torri Huske
Race day
Caeleb Dressel · deboer swim cap
Caeleb DresselFaster Through Science
Short-form films for the deboer swim × Caeleb Dressel social rollout. The water and Dressel’s body lines carry the message; type appears only where it has to.
Directed, shot, and edited by me.
Individual pieces
1 in this project
Faster Through ScienceDirector · DP · Editor2025