Phlex Swim
Phlex EDGE
Hardware Launch • Indiegogo Campaign
Launching edge compute hardware for swimmers from nothing—building integrated heart rate monitoring and haptic feedback, crafting iOS and Android software, and running a successful Indiegogo campaign.
The Challenge
Create a wearable swim tracker from scratch with real-time heart rate, haptic feedback, and seamless mobile integration.
The Approach
Designed custom hardware with edge compute capabilities, built native iOS and Android apps, and launched via Indiegogo to validate market demand and fund production.
The Result
Successfully crowdfunded $50K+, delivered working hardware with heart rate and haptics, established Phlex as a serious hardware player.
Cody Miller with Phlex EDGE device
Deliverables
Credits
Co-Founder & Creative Director
Ryan Rosenbaum
Hardware Design
Phlex Engineering Team
Mobile Development
Phlex Engineering Team
Campaign Strategy
Ryan Rosenbaum
Featured Athlete
Cody Miller
Ready to create something?
Get in Touch