I turn product ideas into shipped experiences.

• TypeScript • React • Next.js
• Node • Cloudflare Workers/R2
• REST/GraphQL • Edge functions
• iOS/watchOS • Swift • HealthKit

• User research • UX flows
• Design systems • Accessibility
• Prototyping • Motion
• Content strategy • SEO

• Roadmaps • Backlogs • Specs
• Agile rituals • Stakeholder comms
• Instrumentation • Metrics
• Launch + GTM

Customer‑obsessed

Start with real swim problems, then design the system around them.

System‑minded

Think across hardware, firmware, app, and cloud as one product.

Execution‑driven

Small feedback loops, measurable outcomes, and pragmatic scope.

Co-Founder • Creative Director • Software Engineer

Led product and brand for a hardware + software + ML platform. Built the Apple Watch app, web platform, and all launch/marketing content (product demos, explainers, social, and campaigns).

• Engineered Apple Watch app and cloud-connected web platform
• Prototyped CV/ML features for real‑time stroke insights
• Produced 4K multimedia product demos and launch campaigns

YouTube Producer & Social Media Manager

Produce YouTube channels and social presence for Olympic athletes end‑to‑end: concept, production, underwater cinematography, edit, color, motion graphics, and sponsor integrations.

• Owned full‑stack production on educational + sponsor videos
• Built repeatable series formats that increased retention
• Delivered integrations for partners across swim and performance

Freelance Creative Director

High‑performance sports cinematography and brand storytelling for elite athletes and global brands (Nike Swim, Arena, NoBull, Speedo, DeBoer). Broadcast features across SEC Network, CBS, ESPN, Florida Swim Network, SwimSwam, and Swimming World.

• Directed campaigns for Nike Swim, Arena, NoBull, Speedo, DeBoer
• Segments aired on SEC Network, CBS, ESPN, and digital swim outlets
• Built relationships with 20+ Olympic medalists and professional athletes