Product story highlighting fit and comfort. Directed with dynamic ground + aerial coverage and clean product visuals.
Problem
Show comfort and design in a way that feels aspirational and cinematic.
Approach
Directed and shot handheld, gimbal and drone; paired with Arena team visuals to communicate premium design details.
Outcome
Strong organic performance and positive community sentiment around the product design.
Deliverables
YouTube product feature
Videos
YouTube
Credits
| Director/Cinematography/Drone | Ryan Rosenbaum |
| Editor/Producer | Calvyn Justus |
| Athletes | Calvyn Justus, Abdoul Niane, Luke (model) |
| Additional Visuals | Arena Creative Team |
