Phlex Swim

$50k+ Successful Crowdfunding Product Launch Video | Phlex EDGE

Campaign • Product

A founder-led launch film aligning the hardware, the software, and the promise of the product.

Problem

Explain the hardware, software, and machine-learning features without losing non-technical viewers.

Approach

Used a plain-language voiceover, clean UI animations, and on-location pool visuals to illustrate key points.

Outcome

The video anchored the campaign landing page and was repurposed into multiple social media cutdowns.

Deliverables

2:30-minute hero filmshorter social cutdowns

Videos

YouTube

Credits

Writer/Director/Editor