Arena

Arena Spring Summer Beach Collection 2020

Brand • Lifestyle

Lifestyle spot for Arena’s beach collection with sunlit textures and kinetic montage pacing.

Problem

Capture a relaxed, aspirational summer mood while showcasing product variety.

Approach

Shot fast and light with natural light emphasis; energetic edit to match the seasonal vibe.

Outcome

Served as a seasonal anchor for Arena beach collection socials.

Deliverables

YouTube lifestyle feature

Videos

YouTube

Credits

Director/DP/EditorRyan Rosenbaum

Related Projects

Ready For Takeoff ft Cody Miller cover
Phlex Swim

Ready For Takeoff ft Cody Miller

Docu • Athlete Story

DocuAthlete StoryYouTube
View Project
THE FUTURE OF SWIMMING IS HERE cover
Phlex Swim
250K+

THE FUTURE OF SWIMMING IS HERE

Product Teaser • Launch

ProductTeaserLaunch+1
View Project
Every Breath Is Fuel cover
Phlex Swim

Every Breath Is Fuel

Launch Commercial • Brand Film

CommercialBrandNarrative+2
View Project