Served as Producer, Executive Producer, and Social Editor for Phlex Swim's flagship product launch campaign.
Problem
Connect emotionally with swimmers while demonstrating product value without being overly technical for the product launch.
Approach
Oversaw creative direction and production logistics. Edited multiple social cuts optimized for platform-specific engagement. Developed comprehensive marketing strategy for multi-channel distribution.
Outcome
Campaign generated 2M+ impressions in first month. Became cornerstone of Phlex's brand identity with 72% completion rate on main video.
Metrics
Campaign Reach:2M+
Completion Rate:72%
Social Clips:25+
ROI:320%
Deliverables
Executive production oversight25+ social media editsMarketing strategy documentCross-platform campaign
Videos
YouTube
Credits
| Producer | Ryan Rosenbaum |
| Executive Producer | Ryan Rosenbaum |
| Social Editor | Ryan Rosenbaum |
| Production Agency | Innerbloom Film |
| Director | Connor Trimble |
| Director of Photography | Nainoa Langer & Drew Longest |
| Editor | Drew Longest |
| Photographer | Connor Trimble |
| Sound & Mix | Drew Longest & Nainoa Langer |
| Colorist | Nainoa Langer |
| Rental | Redefined Media, Sea to Sky |
| Athletes | Jon Reiter, Nick Kapule, Dan Worden, Taylor Ditty |
