Short-form video pieces that crystallize hydrodynamic precision, delivered with clean framing and decisive pacing.
Problem
Translate technical innovation into an emotional pull within a few seconds.
Approach
Let the water and Dressel's body lines carry the message, using typography only where essential.
Outcome
Established a cohesive look and feel for the early Dressel x DeBoer social media rollout.
Deliverables
Set of short-form videos for social media (Instagram Reels and YouTube Shorts)
Videos
Invalid YouTube URL
YouTube Short
View on Instagram
Instagram Reel — "Faster Through Science"
View on Instagram
Instagram Reel — "Let the Water Do the Work"
Credits
Director/DP/Editor |