Instagram-native portrait videos with pacing and graphic language consistent to the team's franchise style.
Problem
Maintain a unified franchise look across multiple micro-stories featuring different athletes.
Approach
Established a templated rhythmic structure combined with personalized B-roll for each athlete's story.
Outcome
Created a modular content library that the team could easily repurpose across their social platforms.
Deliverables
Instagram Reels and IGTV feature videos
View on Instagram
Coleman Stewart Reel
View on Instagram
Erika Brown & Leonie Kullman Reel
View on Instagram
IGTV Compilation
View on Instagram
Kathrin Demler Post
View on Instagram
Olivia Smoliga Post
Credits
Director/DP/Editor |