A cinematic athlete portrait linking the ritual of training to Phlex's data-driven ethos.
Problem
Phlex needed narrative gravity beyond technical specs—something that made the product feel like an inevitable part of an athlete's routine.
Approach
Focused on minimal dialogue, strong sound design, underwater sequences, and macro detail shots. Product touchpoints were integrated as natural beats in Calvyn's workflow.
Outcome
This film defined Phlex's tone for athlete storytelling and became a reference for future campaigns.
Metrics
Views:8.3K (on YouTube)
Deliverables
90-second hero film30-second and 15-second cutdowns
Videos
YouTube
Credits
| Director/DP/Editor | Ryan Rosenbaum |
| Color | Ryan Rosenbaum |
| Sound Design | Ryan Rosenbaum |
