Arena

Virtual Swim League: Remote Racing, Real Stakes

Campaign • Product

An explainer video and marketing asset kit for a new competition format powered by Phlex data.

The Challenge

Quickly explain a novel virtual racing format and make it feel tangible to viewers.

The Approach

Incorporated simple explanatory diagrams, athlete POV footage, and bold calls-to-action to drive the message home.

The Result

Delivered a clear, ready-to-use marketing kit and hero Instagram poster/video asset.

Arena × Phlex Virtual Swim League

Deliverables

AI-assisted poster artwork

Creative direction + ideation

On-location production + photography

Video editing for social release

Credits

Producer/Photographer/Editor

Ryan Rosenbaum

Creative Lead & Ideation

Ryan Rosenbaum

Partnership

Arena x Phlex Swim

Art

AI-assisted artwork

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