Arena

Virtual Swim League: Remote Racing, Real Stakes

Campaign • Product

An explainer video and marketing asset kit for a new competition format powered by Phlex data.

Problem

Quickly explain a novel virtual racing format and make it feel tangible to viewers.

Approach

Incorporated simple explanatory diagrams, athlete POV footage, and bold calls-to-action to drive the message home.

Outcome

Delivered a clear, ready-to-use marketing kit and hero Instagram poster/video asset.

Deliverables

AI-assisted poster artworkCreative direction + ideationOn-location production + photographyVideo editing for social release

Instagram

Credits

Producer/Photographer/EditorRyan Rosenbaum
Creative Lead & IdeationRyan Rosenbaum
PartnershipArena x Phlex Swim
ArtAI-assisted artwork

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