Comprehensive product explainer using elegant data visualization and real swimmer footage to demonstrate Phlex's analytics capabilities.
Problem
Explain complex machine learning and data analytics in an accessible way without losing the premium aesthetic.
Approach
Combined beautiful underwater cinematography with clean motion graphics, charts, and UI demonstrations to create an educational yet visually engaging piece.
Outcome
Became the primary educational resource for customers, reducing support inquiries by 40% and increasing product understanding.
Metrics
Watch Time:85% average
Support Tickets:-40%
Conversion Rate:+25%
Deliverables
Full explainer videoSetup tutorialFeature highlightsAnimated infographics
Videos
YouTube
Credits
| Producer/Director/Editor | Ryan Rosenbaum |
| Motion Graphics | Ryan Rosenbaum |
| Data Visualization | Ryan Rosenbaum |
| Technical Advisor (Sports Scientist) | Eva Piatrikova |
| Footage Partnership | POLAR |
| Athletes | Tom Peribonio, Jon Reiter, Taylor Ditty, Natalie Hinds |
