Phlex Swim

Triathletes, Coaches, and Everyday Swimmers

Portrait • Community

Expanded content beyond elite pros while preserving a premium look and feel.

Problem

Show a broad community of athletes without sacrificing the brand's high-end aesthetic.

Approach

Maintained a consistent lighting style and a restrained color palette across a variety of subjects.

Outcome

Demonstrated Phlex's range (from casual swimmers to triathletes) while maintaining brand fidelity.

Deliverables

Set of portrait stills and short-form video reels

Instagram

Credits

Director/DP/Editor

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