01deboer swim
2026 – PresentDigital marketing and deboerswim.com, the storefront behind a swim and triathlon brand.
deboerswim.com
Torri Huske · TYR Pro Swim
Triathlon
deboer swim athlete · race dayDigital marketingWebCampaigns
Ryan Rosenbaum
Filmmaker & Engineer
Based in Saint Petersburg, Florida. I make films, build products, and lead creative work for athletes and brands. Currently digital marketing at deboer swim, co-founder of Phlex Swim, and working with Caeleb Dressel.
Every Breath Is Fuel
Phlex Swim · Producer
Featured product · Founder & engineer
SwimPass
From scattered forecasts to a clearer swim decision. A web product I designed and built for open-water swimmers.
Explore the case study →
Latest films
All work →deboerswim.comTorri Huske · TYR Pro SwimTriathlondeboer swim athlete · race day02Phlex Swim
2016 – 2024A swim-tech company I co-founded: a crowdfunding launch, two products, the partnerships and team sales behind them, and the iOS and Apple Watch apps.
Calvyn Justus · Phlex EDGE
Natalie Hinds · Phlex × Polar
The Future of Swimming Is Here · Director
Phlex iOSCo-founderTwo productsPartnershipsiOS · watchOS
03Caeleb Dressel
2025 – PresentThree projects with an Olympic champion: his YouTube channel, commercial work with his sponsors, and a documentary project.
Caeleb Dressel
Training
How to Sprint · Producer · Director · Editor
On deck · US Open
NoBull × DresselYouTubeCommercialDocumentary
04Commercial & freelance
2015 – PresentPhoto and video for brands, teams, and publishers: Nike Swim, Arena, NoBull, the ISL’s Cali Condors, BasketballNews.com, and ESPN.
Nike Swim · Abdoul NianeNoBull × Caeleb Dressel
BasketballNews.com · Jonathan Kuminga
ISL · Cali Condors, EindhovenPhotographyFilmBrands
05SwimPass
2026 – PresentFrom scattered forecasts to a clearer swim decision. A web product I founded, designed, and built.
SwimPass · September 2026FounderProduct designWeb engineering
PhotographyAll photographs →
My work spans the camera, the product, and the business around them.
Swimming has shaped much of my work. I co-founded Phlex Swim, where building a company meant moving between films, campaigns, hardware, and software—including developing an Apple Watch app.
Today, I lead digital marketing at deboer swim, produce content for Caeleb Dressel, and build products of my own, including SwimPass.
I swam breaststroke and IM for the Florida Gators, earning SEC Academic Honor Roll in 2014 and 2015, and later USMS All-American honors. Most of what I shoot now happens at the same pool deck.
I’m comfortable behind a camera, in an edit, or working through a technical problem. I like being involved from the first idea through to something people can watch, use, or experience.
What I’m doing nowFilm & Photo
Product & Web
Have something in mind?
A film, a product, or a project that needs both creative and technical hands.