Video Producer • Creative Director

Ryan Rosenbaum
Content & Technology Portfolio

Work at the intersection of high‑performance sport, brand storytelling, and product.

Where Performance Meets Poetry

I'm Ryan Bradley Rosenbaum—a creative director, producer, and engineer working at the intersection of high-performance sport and brand storytelling. I co-founded Phlex Swim (hardware + software + ML for the water) and have had the privilege of working with over 20 Olympic medalists and world champions. My work focuses on authentic storytelling—built for YouTube, Instagram, and sponsor deliverables while honoring the dedication of these incredible athletes.

Over the last eight years, I've built a visual language that bridges athletic excellence and cinematic narrative. It's not just about capturing moments—it's about revealing the human engine that makes them possible.

5M+
Views Generated
25+
Brand Partners
9
Years at Phlex
20+
Olympic Medalists

Technical DNA

Underwater Cinematography

Poetry of motion below the surface—specialized rigs, clean geometry, and readable lines.

Athlete Storytelling

Character-first narratives where performance meets personality.

Brand Integration

Product stories that feel earned—never interruptive.

Social-First Editing

Retention-aware cuts for YouTube, Reels, and Shorts, with sponsor beats that respect the audience.

Showreel

A collection of my best cinematography and creative work.

Every Breath is Fuel | Phlex Swim Product Launch

Every Breath is Fuel | Phlex Swim Product Launch

2:30Featured
The Perfect Race ft Calvyn Justus

The Perfect Race ft Calvyn Justus

1:45Narrative
THE FUTURE OF SWIMMING IS HERE

THE FUTURE OF SWIMMING IS HERE

0:30Product
How to Swim Underwater with Caeleb Dressel

How to Swim Underwater with Caeleb Dressel

12:15Educational

Client Testimonials

Ryan gets it. He'll be in the water at 5 AM if that's when the light is right. He knows when to disappear into the background and when to direct. The content we create together actually feels authentic because it is.

Caeleb Dressel
Olympic Champion

Trusted by Champions

Proud to partner with world-class athletes and industry-leading brands.

DeBoer logo

Dressel x DeBoer social system

Nike Swim logo

Portrait series & campaigns

Arena logo

Virtual Swim League

NoBull logo

Strength meets water

Phlex Swim logo

Founding creative

ISL logo

Cali Condors team content

Selected Work

Professional Journey

A decade of crafting visual stories for the world's best athletes and brands.

Co-Founder • Creative Director • Software Engineer

Phlex Swim
Phlex Swim logo
2016 - Dec 2024Gainesville, FL

Led product and brand for a hardware + software + ML platform. Built the Apple Watch app, web platform, and all launch/marketing content (product demos, explainers, social, and campaigns).

  • Engineered Apple Watch app and cloud-connected web platform
  • Prototyped CV/ML features for real‑time stroke insights
  • Produced 4K multimedia product demos and launch campaigns
watchOSTypeScript / React / Next.jsComputer Vision / MLProduct Design4K Multimedia Content ProductionUnderwater VideographyUnderwater PhotographyBrand Strategy

YouTube Producer & Social Media Manager

Olympic Athletes
Jan 2025 - PresentRemote

Produce YouTube channels and social presence for Olympic athletes end‑to‑end: concept, production, underwater cinematography, edit, color, motion graphics, and sponsor integrations.

  • Owned full‑stack production on educational + sponsor videos
  • Built repeatable series formats that increased retention
  • Delivered integrations for partners across swim and performance
4K Multimedia Content ProductionUnderwater VideographyUnderwater PhotographyColor GradingMotion Graphics

Freelance Creative Director

Self-Employed
2016 - PresentGlobal

High‑performance sports cinematography and brand storytelling for elite athletes and global brands (Nike Swim, Arena, NoBull, Speedo, DeBoer). Broadcast features across SEC Network, CBS, ESPN, Florida Swim Network, SwimSwam, and Swimming World.

  • Directed campaigns for Nike Swim, Arena, NoBull, Speedo, DeBoer
  • Segments aired on SEC Network, CBS, ESPN, and digital swim outlets
  • Built relationships with 20+ Olympic medalists and professional athletes
4K Multimedia Content ProductionUnderwater VideographyUnderwater PhotographyDrone OperationsAdobe Creative Cloud

Head of Content — Cali Condors (ISL Champions 2020)

Cali Condors (ISL)
Cali Condors (ISL) logo
2021 - 2021Naples, Italy • Eindhoven, Netherlands

Sole content creator for ISL Season 3 — produced, shot, edited and delivered daily assets for team, athletes and league across two hubs.

  • One‑person production across 3 countries delivering broadcast and social content
  • Created kinetic athlete features and match‑day packages for the league feed
  • Worked alongside Olympic champions including Jason Lezak, Lilly King, Nic Fink and more
4K Multimedia Content ProductionUnderwater VideographyUnderwater PhotographyOn‑Deck Run‑and‑GunAdobe Creative Cloud

Digital Media Specialist

University of Florida Athletics
University of Florida Athletics logo
2015 - 2018Gainesville, FL

Created video content for SEC championship swimming and diving program.

  • Produced recruiting materials leading to #1 ranked class
  • Managed social media strategy with 300% engagement growth
  • Documented 3 SEC Championships and 15 NCAA titles
Sports BroadcastingSocial MediaLive Production

Ready to make waves?

Whether you're launching a campaign, telling an athlete's story, or capturing a moment that matters—let's create content that moves people. I bring 10+ years of experience, cutting-edge equipment, and a passion for visual storytelling to every project.

Your name so we know who to reply to.

We'll reply from hello@ryanrosenbaum.dev.

Tell me a bit about your project, timeline, and goals.

We'll reply from hello@ryanrosenbaum.dev.